Our 2026 Impact
Year to Date

Website Analytics: All traffic data sourced from Fathom Analytics (Site ID: KYYIMIBG) for January 1–May 30, 2026, pulled from the Fathom "This Year" view. Privacy-focused, GDPR-compliant analytics. Top-line YTD: 115K visitors, 157.9K pageviews, 02:10 avg time on site, 83% bounce rate, 0 event completions tracked. Monthly pageview totals: Jan 34.1K, Feb 22.0K, Mar 29.0K, Apr 32.6K, May 40.3K (full month — derived as YTD 157.9K minus prior Jan–Apr monthly sums of 117.6K). May became the strongest month YTD, beating April by 24% and January's prior high by 18%.

Translation Data: Weglot statistics for testicularcancer.org, pulled May 30, 2026 from the Weglot dashboard. Two metrics shown: (1) words translated — 5,136,394 of the 6,000,000 yearly allotment used (86%), and (2) translation requests — 183,925 over the trailing 365 days (Weglot's default reporting window), of which May 2026 alone generated 91,958 (Weglot's monthly counter resets on the 1st of each month). Daily volume now runs ~20,000/week. Active language pairs: Spanish, Simplified Chinese, German, French, Arabic, Turkish, Brazilian Portuguese, Polish, Italian, Dutch. Top-5 most-translated URLs (trailing 365d): /testicular-cancer-101/tag (5,006), /testicular-cancer-101 (4,748), /testicular-cancer-101/left-testicle-pain-causes (3,370), homepage (2,277), and /testicular-cancer-101/orchiectomy-sex-guide (1,548) — the latter has reclaimed the #5 spot from /what-do-i-do-if-i-detect-a-lump in the May 8 pull.

Geographic Data: Country-level visitor data from Fathom Analytics for Jan 1–May 30, 2026. Top 5 countries by visitor count displayed: US 62.2K, China 5.3K, UK 4.4K, Germany 3.7K, India 3.1K. Germany continued climbing this month — overtaking Canada (which dropped out of the top 5 between the April 30 and May 8 pulls) and now sitting fourth, just behind the UK.

Source & Device Data: Traffic source channels and device breakdown from Fathom Analytics for the Jan 1–May 30, 2026 YTD period. Sources by visitors: Organic 78.5K (68%) — Google 63.6K, DuckDuckGo 6.9K, Bing 5.1K, Yahoo 2.6K, Ecosia 343; Direct 31.1K (27%); Social 1.2K (1%) — Facebook 707, Instagram 297, X 156; Other ~4.2K (4%). The earlier "Paid/Campaign" bucket is omitted in this pull pending a clean UTM mapping in Fathom's Campaign view. Devices by visitors: Phone 74.3K (65%), Desktop 36.3K (32%), Mobile 1.8K (2%), Tablet 1.0K (1%) — phone+mobile combined are now 66% of all visitors. Browser breakdown shown alongside top pages.

Fundraising Data: Total raised YTD ($104,777) combines two channels: (1) online donations via Fundraise Up ($19,230.68 across 100 donations, Jan 1–May 31, 2026; 84 one-time + 16 recurring; average one-time $217.44; median one-time $53.70; top countries US 77 / Australia 20 / Colombia, Canada, Slovakia 1 each), and (2) off-platform revenue ($85,546.34 across 24 external credits to TCF's operating account, Jan 1–May 30, 2026, parsed from a Bank of America statement export). Off-platform breakdown: event proceeds $58,642.56 (TCF Summit $35,000 on 4/13 + March event $7,511.54 on 3/20 + Brenda Workman golf tournament in Illinois $10,762 on 5/27 + smaller cash collections of $5,369 across six Bee Caves/Knollwood/Lakeway ATM deposits); individual major gift $10,000 (5/27, deposited alongside the golf proceeds at the same Bee Caves branch); grants $15,600 (Damselfly Foundation $15,000 on 4/9 + Fidelity Charitable DAF $400 on 4/8 and $200 on 5/28); workplace giving and DAF $872.20 (BBGF-Boeing $225, BBGF-Medtronic $75, BBGF-Marathon Petroleum $25, CyberGrants $400, AOG/Benevity $147.20 across four credits); PayPal transfers $427.79 (3/2); GoFundMe payout $4.25 (5/5). Internal account transfers ($70,000 across 3/16 and 4/6, plus -$15,000 on 5/19) and a $200 bank adjustment are excluded from "raised" totals as they represent internal money movement, not new external funds. Combined monthly totals (online + off-platform): Jan $6,991 · Feb $282 · Mar $15,124 · Apr $56,871 (Summit + Damselfly + Awareness Month giving) · May $25,509 (golf tournament + major gift + Fidelity grant + steady online). Recurring revenue: 7 active monthly plans (up from 5 on May 8 — 2 new plans added in May), $369.90 MRR, 881% MRR growth rate YTD, $138.01 avg. revenue per plan, 0% churn, 100% cohort retention across every monthly cohort since launch, 5% share of online revenue. Annual projection remains at ~$200K based on $104,777 YTD through 5 months plus Q4 year-end giving and additional events still ahead.

Community Metrics: Discord joins, leavers, activation, and retention from Discord Server Insights export (Server ID: 939179365676249198) covering February 6 – May 29, 2026 (17 weekly cohorts; non-Partner servers limited to last 120 days, so the export window starts after server launch on Jan 6). Across all tracked weeks: 87 joins, 32 leavers, +55 net growth. Source mix: vanity URL 61 (70.1%), direct invite 24 (27.6%), other 2 (2.3%); discovery, hubs, bot, and integration sources show zero. Activation = % of new members who opened channels in first 7 days; member-weighted across 85 tracked new members = 62.4%. Retention = % of each weekly join cohort still in the server after 7 days; member-weighted across 80 tracked new members in completed cohorts = 42.5%. The "last 28 days" view (snapshot May 29) shows 32 joins via invite links — discord.gg/testicularcancer (22), discord.gg/XB6sH47eYW (6), discord.gg/zwsmj7798U (2), plus 2 minor links — and a referring-domain table of 30 Unknown / 1 testicularcancer.org for the same 28-day window. Current Discord membership 645 sourced from a current member-list snapshot taken May 30 (up from ~580 on May 8 = +65 net in 3 weeks, the fastest growth burst of 2026). Facebook group membership from Ladies of Testicular Cancer Foundation (506) and Testicular Cancer Foundation – Community & Support (497) private groups, both as of May 30. TC Navigator data from Chatbase conversation export (Chatbot ID: CVJ6kAbB5TSoiB1DHMWct) for January 1–May 31, 2026 (full YTD). 260 total conversations, 2,167 total messages (1,054 user + 1,113 assistant), avg 8.3 messages/conversation, reaching 36+ distinct countries. Monthly volume: Jan 44 · Feb 33 · Mar 42 · Apr 52 · May 89 — May became the biggest month YTD by far, up 71% over April. Channel mix: Agent page (Chatbase hosted page) 175 / 67.3%, Widget or Iframe 49 / 18.8%, Instagram 28 / 10.8%, Playground 6 / 2.3%, Messenger 2 / 0.8%. Top countries: US (168), Brazil (29), Canada (6), UK (6), Germany (5), Croatia (5), Australia (4), Netherlands (4), India (3), Denmark (3). Topic % breakdown is a fresh full-YTD re-analysis across all 260 conversations using regex pattern matching against each conversation's title plus first user message. Of the 186 conversations with a clear primary topic: Treatment & surgery 69 / 37%, Symptoms, lumps & pain 39 / 21%, Support, resources & community 29 / 16%, Diagnosis & staging 23 / 12%, Survivorship & recurrence 17 / 9%, Awareness & self-exam 9 / 5%. Each conversation is assigned to a single primary category in priority order (Awareness → Survivorship → Treatment → Diagnosis → Symptoms → Support); the percentages shown represent share of categorized conversations. Note: topic shares shifted meaningfully versus the May 8 pull — Treatment-related questions surged from 23% to 37% (likely Awareness Month brought in newly-diagnosed visitors with surgery/chemo questions), while Awareness/self-exam queries fell from 19% to 5% (peer self-exam interest concentrated in early Awareness Month and tailed off). Discord deployment metrics (35 community members, 443 total messages — 271 channel + 172 DMs, 342 bot responses) are sourced from server-side bot logs spanning April 26–April 30, 2026 — the bot's first 5 days of public activity in TCF's private Discord. The 35 unique community members include both channel and DM participants; one community member accounts for the bulk of DM volume (172 messages), reflecting an extended one-on-one peer-support style interaction with the bot.

Social Media: Facebook page followers (24K) sourced from facebook.com/testicularcancerfoundation/followers/ as of May 30, 2026 (unchanged from prior pull). Instagram followers (32.7K, up from 32.3K on May 8) sourced from @testicularcancerfoundation profile as of May 30, 2026. X (Twitter) follower count (4,370) reflects the May 8 snapshot from x.com/TCancer — this pull did not refresh X follower data, so the figure may be outdated.

Cojone Club App: Cojone Club App is a brand-new TCF mobile community product. The 36 active app members figure was provided directly by the team on May 30. Web-funnel metrics (278 site visitors, 661 pageviews, 224 signup-page visits, 41 onboarding completions, 39 feed visits, 38 profile setups, 1:31 avg time on site, 62% bounce rate, 0 event completions tracked) are sourced from a dedicated Fathom Analytics property covering May 13–30, 2026 (the app's first 17 days). Top referrers: Direct/Unknown 190 visitors, www.testicularcancer.org 62, Facebook 8, Reddit Android app 7, Discord 7, Google 2. Top countries: US 229, Brazil 7, Canada 6, Australia 5, UK 4. Devices: Phone 176, Desktop 102. Browser mix: Chrome 135, Safari 123, Edge 12, Firefox 8.

Search Visibility: Organic search data from Ahrefs Site Explorer API for testicularcancer.org, pulled May 30, 2026 (US, subdomains mode). 2,702 organic keywords (503 in top 3), 13,200 monthly organic traffic, Domain Rating 49 (up from 47 on May 8), 6,846 live backlinks across 817 referring domains. Traffic value ($12,050.40/month) uses Ahrefs methodology: the estimated monthly cost to acquire TCF's current organic traffic through Google Ads, calculated per-keyword using position-weighted CPC across all ranking terms. The prior $768K figure published on the May 8 page reflected a units error (Ahrefs returns this value in USD cents, not dollars) and has been corrected. Top keywords selected by absolute monthly traffic. Backlink growth deltas (+18% / +20%) compare against the May 8 pull. The earlier "search intent breakdown" stat block has been removed pending a fresh aggregation across all 2,702 keywords.

Google Search Click Milestones: Achievement timestamps sourced from Google Search Console > Achievements for property sc-domain:testicularcancer.org, exported May 30, 2026. Each milestone is the date Google Search Console flagged that the site reached that click threshold in the rolling 28-day window: 3K (Sep 11, 2020), 3.5K (Jun 2, 2025), 4K (Jun 18, 2025), 4.5K (Jun 22, 2025), 5K (Jun 25, 2025), 5.5K (Jun 28, 2025), 6K (Jul 6, 2025), 7K (Feb 17, 2026), 8K (Feb 26, 2026), 9K (Mar 27, 2026), 10K (Apr 1, 2026), 11K (Apr 7, 2026), 12K (Apr 13, 2026), 13K (Apr 21, 2026), 14K (May 6, 2026), 15K (May 11, 2026), 17K (May 18, 2026), 20K (May 28, 2026). Search Console transitioned from 1K-increment thresholds (10K–14K) to wider 2K/3K-increment thresholds at higher levels (15K, 17K, 20K, next is 22K). Current value (20.7K toward 22K) is the in-progress milestone displayed in Search Console at time of export.

Store Orders & Shower Cards: Order data from Squarespace store export for January 5–May 5, 2026 (71 distinct orders: 70 paid, 1 refunded). Across all paid orders, total store revenue came to $650.33, spanning shower cards, STRESSTICLES DIY kits (13 orders), apparel (tees, caps), books (If These Balls Could Talk, 2 copies), and wristbands. Of the 70 paid orders, 48 were shower card orders. Free shower cards (SKU: SQ3347064) totaled 3,585 cards across 38 orders. Paid shower cards (10 orders, 2,069 cards total) span four pack variants. Top destination states by order count: Texas (7), Oregon (5), New York (4), Colorado (3); shipped to 24 distinct states total. This figure has not been refreshed since the May 8 pull.

If These Balls Could Talk Press Data: Wire performance data from PR Newswire Release ID 4627555-1, distributed February 26, 2026. Figures include exact placements (498), total audience (71,358,051), traffic (13.6K), and journalist reach (175) as reported by PR Newswire's distribution network. Historical campaign milestone — not refreshed in this pull.

TCF Summit 2026: Summit held April 10–12, 2026 in Las Vegas. Attendee count from internal registration records.

This page is updated periodically throughout 2026. Data reflects the most recent export available at time of publication.