Reaching more lives
than ever before

Website Analytics: All traffic data sourced from Fathom Analytics (Site ID: KYYIMIBG), "This Year" dashboard view captured July 7, 2026 (America/Chicago). Privacy-focused, GDPR-compliant analytics. Top-line YTD (Jan 1–Jul 7): 169.6K visitors, 225.9K pageviews, 02:13 avg time on site, 84% bounce rate, 0 event completions tracked. Monthly pageview totals Jan–May from the May 30 pull: Jan 34.1K, Feb 22.0K, Mar 29.0K, Apr 32.6K, May 40.3K. The final chart bar (68.0K) is derived as 225.9K YTD minus 157.9K through May 30 and covers May 31–Jul 7 (38 days, ~1.8K/day — a ~54K/month run rate; exact June-only and July-only totals will be split out at the next pull). Top pages and browser breakdown reflect the full Jan 1–Jul 7 window.

Translation Data: Weglot statistics for testicularcancer.org, pulled July 7, 2026 from the Weglot dashboard. Two metrics shown: (1) words translated — 5,250,153 of the 6,000,000 yearly allotment used (87.5%, up from 5,136,394 on May 30), and (2) translation requests — 303,124 over the trailing 365 days (Weglot's default reporting window), up from 183,925 on May 30 (+65% in just over five weeks). July's monthly counter (resets on the 1st) shows 26,821 requests for July 1–7 alone, ~3,800/day. Active language pairs: Spanish, Simplified Chinese, German, French, Arabic, Turkish, Brazilian Portuguese, Polish, Italian, Dutch. Top-5 most-translated URLs (trailing 365d): /testicular-cancer-101/tag (8,221), /testicular-cancer-101 (6,703), /testicular-cancer-101/left-testicle-pain-causes (5,931), homepage (3,243), and /testicular-cancer-101/orchiectomy-sex-guide (2,583) — same rank order as the May 30 pull, with volumes up sharply across the board.

Geographic Data: Country-level visitor data from a Fathom Analytics country-code CSV export for Jan 1–Jul 7, 2026, covering 214 country codes and 169,056 attributed visitors. Top 10 by visitors: US 81,250 · Germany 7,553 · Italy 6,036 · France 6,031 · UK 5,789 · India 5,783 · China 5,406 · Canada 3,857 · Spain 3,806 · Mexico 3,663. Major reshuffle vs the May 30 pull: Germany jumped from #4 to #2, while Italy (#3) and France (#4) surged into the top 5 from outside it and China fell from #2 to #7 — consistent with the Weglot translation surge across Italian, French, and German. City-level top 5 (from the July 7 dashboard capture): New York 3.2K, Ashburn 1.8K, Dallas 1.7K, London 1.6K, Chicago 1.5K.

Source & Device Data: Traffic source channels and device breakdown from the Fathom Analytics July 7 capture, Jan 1–Jul 7, 2026 YTD. Sources by visitors (views): Organic 123K (156.4K), Direct 40.1K (58.8K), Paid/campaign 2.7K (3.6K), Social 1.2K (1.8K); the remaining ~2.6K visitors are unattributed. The Paid/campaign bucket has returned in this pull via Fathom's Campaign view — top campaign values: (direct) 2.7K visitors, (organic) 2.6K, (referral) 139, stream_firstfertility 28. Per-engine organic splits (Google/DuckDuckGo/Bing) were not captured in this pull. Devices by visitors: Phone 118K (70%), Desktop 46.8K (28%), Mobile 1.8K (1%), Tablet 1.5K (1%) — phone+mobile combined are 71% of all visitors. Browser breakdown (Chrome 91.3K, Safari 65.3K, Edge 7.7K, Firefox 3.9K, Other 568) shown alongside top pages.

Fundraising Data: Total raised YTD ($107,263.69) combines two channels: (1) online donations via Fundraise Up ($21,487.66 across 123 donations, Jan 1–Jul 7, 2026, from the Fundraise Up Insights dashboard export taken July 7; 98 one-time + 25 recurring installments; average one-time $205.07; median one-time $53.70; devices: mobile 79 / desktop 43 / tablet 1; top countries US 94 [$20,631.80] / Australia 20 [$697.19] / Colombia 4 / Brazil 2 / Canada, Germany, Slovakia 1 each; June 1–July 7 online giving totaled $2,256.98), and (2) off-platform revenue ($85,776.03 across 27 external credits to TCF's operating account, Jan 1–Jul 7, 2026, parsed from a Bank of America statement export covering the full YTD period). New external credits since May 30: Bee Caves ATM deposit $60.53 (6/22), AOG/Benevity workplace giving $129.16 (6/25), and a $40 counter credit (7/1) — $229.69 total, a typically quiet early-summer stretch. Off-platform breakdown: event proceeds $58,742.63 (TCF Summit $35,000 on 4/13 + March event $7,511.54 on 3/20 + Brenda Workman golf tournament in Illinois $10,762 on 5/27 + cash collections of $5,469.09 across eight Bee Caves/Knollwood/Lakeway ATM deposits and counter credits); individual major gift $10,000 (5/27, deposited alongside the golf proceeds at the same Bee Caves branch); grants $15,600 (Damselfly Foundation $15,000 on 4/9 + Fidelity Charitable DAF $400 on 4/8 and $200 on 5/28); workplace giving and DAF $1,001.36 (BBGF-Boeing $225, BBGF-Medtronic $75, BBGF-Marathon Petroleum $25, CyberGrants $400, AOG/Benevity $276.36 across five credits); PayPal transfers $427.79 (3/2); GoFundMe payout $4.25 (5/5). Internal account transfers ($70,000 across 3/16 and 4/6, plus -$15,000 on 5/19) and a $200 bank adjustment are excluded from "raised" totals as they represent internal money movement, not new external funds. Combined monthly totals (online + off-platform): Jan $6,991 · Feb $282 · Mar $15,124 · Apr $56,871 (Summit + Damselfly + Awareness Month giving) · May $25,509 (golf tournament + major gift + Fidelity grant + steady online) · Jun 1–Jul 7 $2,487 (online $2,257 + off-platform $230). Recurring revenue (Fundraise Up, July 7): 8 active monthly plans, 9 plans opened YTD (cohorts: Jan 1, Mar 1, Apr 3, May 2, Jul 2), $301.48 MRR, 699.7% MRR growth rate YTD, $154.55 avg. revenue per plan, 0% churn rate as reported by Fundraise Up, 6.5% share of online revenue. One March plan lapsed after three months of giving (shown as 0% at month 3 in the cohort retention table) — the only lapse to date; all other cohorts remain at 100%. Recurring donation amounts skew to the $25–$44 range (50% of plans). Annual projection remains at ~$200K based on $107,264 YTD plus Q4 year-end giving and additional events still ahead.

Community Metrics: Discord joins, leavers, activation, and retention from a fresh Discord Server Insights CSV export (Server ID: 939179365676249198) covering the 8 tracked weeks May 18 – July 6, 2026 (Discord's non-Partner insights window rolls forward, so earlier 2026 cohorts have aged out of the export). Across the window: 33 joins vs 8 leavers (+25 net). Join source mix: vanity URL 27 (81.8%), direct invite 5 (15.2%), other 1 (3.0%). Activation = % of new members who opened channels in first 7 days; member-weighted across the window's 33 new members = 60.6%. Retention = % of each weekly join cohort still in the server after 7 days; member-weighted across 25 tracked members in completed cohorts (May 19–Jun 23) = 48%. Weekly message volume across the window totaled 3,692, with the two most recent weeks the strongest (584 the week of Jun 29; 633 the week of Jul 6 — a window high); weekly unique communicators ran 22–32. Participation platform mix (Jul 6 snapshot): 212 desktop-or-mobile, 154 mobile-only. Referring domains for the Jul 6 week: 31 Unknown, 1 app.testicularcancer.org. Current Discord membership 667 provided by the team on July 7 (up from 645 on May 30 and ~580 on May 8 — +15% in two months). Facebook group membership from Ladies of Testicular Cancer Foundation (506) and Testicular Cancer Foundation – Community & Support (497) private groups, both as of May 30 (not refreshed in this pull). TC Navigator data from Chatbase conversation export (Chatbot ID: CVJ6kAbB5TSoiB1DHMWct) for January 1–July 7, 2026 (full YTD). 334 total conversations, 3,235 total messages (1,538 user + 1,697 assistant), avg 9.7 messages/conversation, reaching 36 distinct countries. Monthly volume: Jan 44 · Feb 33 · Mar 42 · Apr 52 · May 89 · Jun 66 · Jul 1–7 8 — May remains the biggest month, with June the clear #2, holding well above the Jan–Apr baseline. Channel mix: Agent page (Chatbase hosted page) 231 / 69.2%, Widget or Iframe 63 / 18.9%, Instagram 31 / 9.3%, Playground 6 / 1.8%, Messenger 3 / 0.9%. Top countries: US (213), Brazil (35), UK (8), Netherlands (7), Canada (7), Germany (6), Denmark (5), Australia (5), Croatia (5). Topic % breakdown is a fresh full-YTD re-analysis across all 334 conversations using regex pattern matching against each conversation's title plus first user message, assigned to a single primary category in priority order (Awareness → Survivorship → Treatment → Diagnosis → Symptoms → Support). Of the 261 conversations with a clear primary topic: Treatment & surgery 83 / 32%, Support, resources & community 56 / 21%, Symptoms, lumps & pain 46 / 18%, Survivorship & recurrence 35 / 13%, Diagnosis & staging 30 / 11%, Awareness & self-exam 11 / 4%; percentages are share of categorized conversations. Versus the May 30 analysis, Support (16% → 21%) and Survivorship (9% → 13%) grew as post-Awareness-Month visitors return with ongoing-care questions, while Treatment eased from 37% to 32%. Discord deployment metrics (35 community members, 443 total messages — 271 channel + 172 DMs, 342 bot responses) are sourced from server-side bot logs spanning April 26–April 30, 2026 — the bot's first 5 days of public activity in TCF's private Discord. The 35 unique community members include both channel and DM participants; one community member accounts for the bulk of DM volume (172 messages), reflecting an extended one-on-one peer-support style interaction with the bot.

Social Media: Instagram followers (34K, up from 32.7K on May 30) provided by the team July 7, 2026 from the @testicularcancerfoundation profile. Facebook page followers (24K) sourced from facebook.com/testicularcancerfoundation/followers/ as of May 30, 2026 (not refreshed in this pull). X (Twitter) follower count (4,370) reflects the May 8 snapshot from x.com/TCancer — not refreshed since, so the figure may be outdated.

Cojone Club App: Cojone Club App is a brand-new TCF mobile community product. The 50 active app members figure was provided directly by the team on July 7 (up from 36 on May 30, +39%). Web-funnel metrics (278 site visitors, 661 pageviews, 224 signup-page visits, 41 onboarding completions, 39 feed visits, 38 profile setups, 1:31 avg time on site, 62% bounce rate, 0 event completions tracked) are sourced from a dedicated Fathom Analytics property covering May 13–30, 2026 (the app's first 17 days). Top referrers: Direct/Unknown 190 visitors, [www.testicularcancer.org](https://www.testicularcancer.org) 62, Facebook 8, Reddit Android app 7, Discord 7, Google 2. Top countries: US 229, Brazil 7, Canada 6, Australia 5, UK 4. Devices: Phone 176, Desktop 102. Browser mix: Chrome 135, Safari 123, Edge 12, Firefox 8.

Search Visibility: Organic search data from Ahrefs Site Explorer API for testicularcancer.org, pulled July 7, 2026 (US, subdomains mode). 3,435 organic keywords (1,319 in top 3 — up from 2,702 / 503 on May 30, with top-3 rankings more than doubling), 14,204 monthly organic traffic, Domain Rating 48 (49 on May 30; 47 on May 8 — holding in the 48–49 band), 9,705 live backlinks (+42% since May 30) across 1,691 referring domains (+107% since May 30 — more than doubled). Traffic value ($8,148.57/month) uses Ahrefs methodology: the estimated monthly cost to acquire TCF's current organic traffic through Google Ads, calculated per-keyword using position-weighted CPC across all ranking terms; the decline from $12,050 on May 30 despite higher traffic reflects CPC/keyword-mix shifts in Ahrefs' model, not a rankings decline. Top keywords selected by absolute monthly traffic — all five now rank #1. Ahrefs also reports 493 paid keywords and ~12,283 paid traffic on the domain in this pull.

Google Search Click Milestones: Achievement timestamps sourced from Google Search Console > Achievements for property sc-domain:testicularcancer.org, exported July 25, 2026. Each milestone is the date Google Search Console flagged that the site reached that click threshold in the rolling 28-day window: 3K (Sep 11, 2020), 3.5K (Jun 2, 2025), 4K (Jun 18, 2025), 4.5K (Jun 22, 2025), 5K (Jun 25, 2025), 5.5K (Jun 28, 2025), 6K (Jul 6, 2025), 7K (Feb 17, 2026), 8K (Feb 26, 2026), 9K (Mar 27, 2026), 10K (Apr 1, 2026), 11K (Apr 7, 2026), 12K (Apr 13, 2026), 13K (Apr 21, 2026), 14K (May 6, 2026), 15K (May 11, 2026), 17K (May 18, 2026), 20K (May 28, 2026), 22K (Jun 2, 2026), 25K (Jun 9, 2026), 30K (Jun 25, 2026), 35K (Jul 19, 2026). Search Console's thresholds widen at higher levels (2K/3K/5K increments: 20K → 22K → 25K → 30K → 35K → 40K). Current value (35.6K toward 40K) is the in-progress milestone displayed in Search Console at time of export.

AI Search Visibility: Data from Peec AI (project "Testicular Cancer Foundation"), covering June 26 – July 26, 2026 — TCF's first month of AI visibility tracking, and the only section on this page not dated to the July 7 pull. Peec runs a fixed set of tracked testicular cancer prompts daily across AI engines and records which brands are named and which source URLs are retrieved and cited. This window comprised 588 tracked conversations across three active engines: Google AI Overviews, Gemini, and ChatGPT (Perplexity, Copilot, Claude, and others are not currently tracked, so figures describe these three engines only). Citation share is the percentage of conversations in which at least one URL from a given domain was retrieved: testicularcancer.org 37.1% (218 conversations, 603 URLs retrieved, 556 inline citations), a peer testicular cancer advocacy organization 26.2% (shown unnamed above as "TC advocacy group"), nih.gov 18.5%, cancercare.org 17.0%, cancer.org 16.5%, cancer.gov 15.7%, mayoclinic.org 11.2%, clevelandclinic.org 10.9%. testicularcancer.org is the single most-retrieved domain in the dataset. Brand visibility is the percentage of AI responses naming Testicular Cancer Foundation: 42.4% overall (249 of 588), average mention position 1.9. By engine: Gemini 45.5%, Google AI Overviews 44.0%, ChatGPT 37.6%. By topic, the support-group prompt set scored highest at 74.0% visibility with an average position of 1.1. Most-cited TCF URLs by inline citation count: /nonprofit-partners (76), /programs (58), /testicular-cancer-101/testicular-cancer-support-2 (48), /testicular-cancer-101/financial-resources-for-young-adults-navigating-cancer (47), /testicular-cancer-101/cisplatin-hearing-loss (39). Because tracking began in late June 2026, no prior-period comparison is available; this pull establishes the baseline.

Store Orders & Shower Cards: Order data from a store orders CSV export covering January 5–July 3, 2026 (94 distinct orders: 92 paid, 2 refunded). Net store revenue $772.79, spanning shower cards, STRESSTICLES DIY kits (21 units), wristbands (39 units in 10-packs), apparel, and books (If These Balls Could Talk, 2 copies). Shower card totals use quantity × pack-variant size: free cards (SKU SQ3347064) 4,126 across 57 orders; zero-cost bulk/single cards (comped 350-card custom order, 300- and 25-card requests, singles) 681; paid pack variants (100/25/10-packs) 2,115 across 9 orders — 6,922 cards total. Note: this methodology recalculates pack variants consistently, so totals aren't directly comparable to the May 5 figure (5,654). Monthly order counts: Jan 18 · Feb 10 · Mar 22 · Apr 20 · May 12 · Jun 9 · Jul 3 (partial). Top destination states by order count: Texas (11), New York (10), North Carolina (6), Oregon (6), California (5); shipped to 35 distinct states total.

If These Balls Could Talk Press Data: Wire performance data from PR Newswire Release ID 4627555-1, distributed February 26, 2026. Figures include exact placements (498), total audience (71,358,051), traffic (13.6K), and journalist reach (175) as reported by PR Newswire's distribution network. Historical campaign milestone — not refreshed in this pull.

TCF Summit 2026: Summit held April 10–12, 2026 in Las Vegas. Attendee count from internal registration records.

This page is updated periodically throughout 2026. Data reflects the most recent export available at time of publication.