Our 2026 Impact
Year to Date

Website Analytics: All traffic data sourced from Fathom Analytics (Site ID: KYYIMIBG) for January 1–April 30, 2026, pulled from the Fathom dashboard. Privacy-focused, GDPR-compliant analytics.

Translation Data: Weglot translation request statistics for testicularcancer.org, YTD Jan 1–Apr 30, 2026 (100,060 total requests across 10+ languages). Weglot was installed in 2026, so YTD figures represent the full lifetime of the integration. Translation requests reflect the number of times pages were accessed by non-English visitors triggering Weglot's translation layer. Daily volume has spiked during April Awareness Month, with peaks above 4,500/day vs. the year's earlier baseline.

Geographic Data: Country-level visitor data from Fathom Analytics for Jan 1–Apr 30, 2026. Top 5 countries by visitor count displayed.

Source & Device Data: Traffic source channels (Organic, Direct, Paid/Campaign, Social) and device breakdown from Fathom Analytics for the YTD period. Browser breakdown shown alongside top pages.

Fundraising Data: Donation totals sourced from Fundraise Up donation-level export covering January 8–April 11, 2026 (80 donations totaling $17,479.70). Monthly totals are actuals, not estimates. Annual projection ($65K) derived from YTD run rate weighted for April Awareness Month seasonality; Summit and year-end giving may push final total higher. April figures pending refresh through Apr 30.

Community Metrics: Discord joins, leavers, activation, and retention from Discord Server Insights export (Server ID: 939179365676249198) for January 6–March 31, 2026 (weekly cohort metrics; non-Partner servers limited to last 120 days). Cohort metrics are member-weighted averages across the 13 Q1 weekly cohorts (72 joins, 20 leavers, +52 net). Activation = % of new members who opened channels in first 7 days; retention = % of each weekly join cohort still in the server after 7 days. April joins (28 in last 28 days) sourced from Discord's "most popular invites" and "most popular referrers" tables which show last-28-day rolling totals; April leaver/cohort metrics not yet available in this export window. Facebook group membership from Ladies of Testicular Cancer Foundation and Testicular Cancer Foundation – Community & Support private groups. TC Navigator data from Chatbase analytics dashboard (Chatbot ID: CVJ6kAbB5TSoiB1DHMWct) for January 1–April 29, 2026 (full YTD): 173 conversations, 1,351 total messages, ~7.8 messages/conversation, across 10+ countries. Channel mix: Widget/iframe (majority) and Playground. Topic % breakdown carries over from prior keyword analysis of March–April conversation titles; full-YTD topic re-analysis pending. Discord deployment metrics (35 community members, 443 total messages — 271 channel + 172 DMs, 342 bot responses) are sourced from server-side bot logs spanning April 26–April 30, 2026 — the bot's first 5 days of public activity in TCF's private Discord. The 35 unique community members include both channel and DM participants; one community member accounts for the bulk of DM volume (172 messages), reflecting an extended one-on-one peer-support style interaction with the bot.

Social Media: Facebook page followers (24K), Instagram followers (32K rounded; exact integer not exposed publicly) and post count (1,001), and X (Twitter) follower count (3,588) sourced from respective platform profiles as of April 30, 2026.

Search Visibility: Organic search data from Ahrefs Site Explorer API for testicularcancer.org, pulled April 30, 2026 (US, subdomains mode). 2,375 organic keywords (528 in top 3), 12,064 monthly organic traffic, 5,057 live backlinks across 652 referring domains. Traffic value ($638,376) uses Ahrefs methodology: the estimated monthly cost to acquire TCF's current organic traffic through Google Ads, calculated per-keyword using position-weighted CPC across all ranking terms. Top keywords selected by absolute traffic. Backlink growth deltas (+29% / +11%) compare against the prior published pull. The earlier "search intent breakdown" stat block has been removed pending a fresh aggregation across all 2,375 keywords.

Store Orders & Shower Cards: Order data from Squarespace store export for January 5–April 13, 2026 (60 orders, 58 paid, 1 cancelled). Shower card distribution counts include free (SKU: SQ3347064 and the "350 Shower Cards" bundle) and paid pack variants (SKUs: shower-card-100, shower-card-10, Sshower-card-25, shower-card-1). Paid card totals are computed using pack-size multipliers (qty × pack size) derived from SKU naming convention; this differs from the prior Q1 methodology which counted line-item quantities only, so paid volumes appear substantially higher.

If These Balls Could Talk Press Data: Wire performance data from PR Newswire Release ID 4627555-1, distributed February 26, 2026. Figures include exact placements (498), total audience (71,358,051), traffic (13.6K), and journalist reach (175) as reported by PR Newswire's distribution network.

TCF Summit 2026: Summit held April 10–12, 2026 in Las Vegas. Attendee count from internal registration records.

This page is updated periodically throughout 2026. Data reflects the most recent export available at time of publication.